Friday, June 17, 2011

NASIM appoints Angkatan hebat as Peugeot's sole dealership in Sabah

Picture Caption: (From left to right) Datuk Henry Hing, Group Executive Director of Angkatan Hebat, exchanging documents with Dato' Samson Anand George, COO of Nasim, as Datuk Dr Ajaz Ahmad Nabijan, Group Executive Deputy Chairman of Angkatan Hebat, and Datuk Pg.Hassanel Datuk Hj Pg. Tahir, Permanent Secretary to the Ministry of Finance in Sabah, look on.This ceremony was held at the Marina Sutera Harbour Resort on 17 Jun 2011

Source : Naza Group Corporate Communications


Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has appointed Angkatan Hebat Motor Sdn Bhd as its sole dealership in Sabah.

Nasim signed a letter of appointment with Angkatan Hebat Motor in Kota Kinabalu on 17th June 2011, marking the beginning of a brand new chapter for the Lion brand in the vibrant East Malaysian market.
Angkatan Hebat Motor is a unit of Angkatan Hebat Sdn Bhd is the fleet management services provider to the Sabah state government and is also a dealer for several commercial and passenger vehicle brands.

“We are confident our partnership with Angkatan Hebat Motor will pave the way for Peugeot to be a success in the Sabah market.

“With our current range of award-winning models and through Angkatan Hebat Motor’s expertise in this market, we are confident Peugeot will become the top selling European brand here,” said Dato’ Samson Anand George, COO of Nasim.

For the remainder of the year, Nasim is targeting to sell 200 units in Sabah and has set a target of achieving a 2 to 3% market share of the passenger car market in the state within three years.

“Angkatan Hebat Motor will look at expanding its Peugeot network in Sabah from next year onwards to a few other cities in the state. Once there are dealerships in these cities, we will be able to achieve our target market share,” added Dato’ Samson.

The appointment of Angkatan Hebat Motor follows the recent launch of the Peugeot Blue Box Malacca and is part of a nationwide expansion exercise.

Angkatan Hebat Motor will open a showroom at the One Borneo Hypermall in Kota Kinabalu and a 2S dealership for after sales services in Kolombong, Kota Kinabalu.

Dato’ Samson said Angkatan Hebat Motor is targeting to launch both the showroom and the 2S dealership by end-July. Besides the outlets in Malacca and Kota Kinabalu, Nasim plans to open 3S centres in Kota Bahru, Balakong, Sungai Petani, Kuantan, Kepong and Seremban.

Once these outlets are launched, Nasim will have 26 outlets nationwide and will be represented in all major markets in the country.

In addition, Nasim will also relocate its flagship Peugeot Blue Box in Glenmarie to a new 82,000 square feet facility in Glenmarie itself to cater to the increasing volume for after sales services. These new outlets will contribute to Nasim’s target of selling 7,000 units this year.

As at end-May, Nasim has sold 2,620 units, which represents a 152% jump from its sales in the same period last year.

Angkatan Hebat Motor will begin a series of two-day road shows in Sabah from June 18 to June 19 2011 at the One Borneo Hypermall in Kota Kinabalu followed Tawau (June 24 to June 25 2011), Lahad Datu (June 28 to June 29 2011) and Sandakan (July 1 and July 2 2011).

The cars that will be featured at the road show will be the 207, 308 Turbo, 3008 and the new RCZ coupe.

Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.

The family business that precedes the current Peugeot company was founded in 1810.

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