Monday, May 24, 2010

Justin Bieber - roadmap to success!!!

Justin Bieber is only 16 years old... Yet he is a rocketman in the music industry.. His meteoric progress in the music industry is even faster than the late Michael Jackson and even faster than the speed of light.

Few months back, nobody knows who Justin Bieber is.... But now even people in remote places in the Far East of Asia, the jungles of Africa and deserts of Arab as well as the wilderness of Alaska knows him.

Thanks to the immense power of the Internet, Justin Bieber is now a global sensation.

Justin Bieber's album My World 2.0 debuted at No. 1 on Billboard and has sold nearly 850,000 copies in just five weeks...!!! .

Wow, what an achievement..

Bieber is something else entirely. He is the first real teen idol of the digital age, a star whose fame can be attributed entirely to the awesome power of the Internet, something unthinkable in the 1980s when Michael Jackson was rising to fame!!!

What will happen if the Internet technology is already availabe in the 1970s or 1980s - well i think Elvis Presley, The Beatles, Michael Jackson, Madonna and Cindy Lauper, Whitney Houtson and Metallica will achieve fame and Megastars status in shorter period of time and selling 100% more albums and charting more Billboard no. 1. Period. Numero Uno.

In 2007 he was 12 years old and living in Stratford, Ontario, Canada with his single mother, Pattie Mallette. Mallette began posting videos of her son's musical performances on YouTube so that relatives could see him in action.

Bieber sang pop and R&B songs: Matchbox Twenty, Stevie Wonder, Alicia Keys and others. And he was good, really good.

So good that strangers started watching his videos. Within months, his Internet following numbered in the thousands.

Late one night in 2007, Scooter Braun, an Atlanta-based promoter and music manager, was in bed surfing the Internet when he stumbled upon a grainy home video of Bieber belting out Aretha Franklin's "Respect.".

"It was such raw talent, my gut just went wild..Maybe I shouldn't tell people I watched videos of Justin Bieber in the middle of the night."

Two weeks later, he flew Bieber and his mother to Atlanta and became his manager.

Braun and Bieber spent the next six months strategically building a fan base. Bieber would post new songs on YouTube, respond to messages from fans and interact with them.

He was accessible, he addressed his fans by name and talked to them as if they were friends. Even now, with 2.2 million Twitter followers, he frequently responds to fans' questions and retweets their greetings. "I also try to read all of my fan mail," he says. "A lot of them send me candy, which I'm not allowed to eat 'cause my mom says it might be poisonous."

Now, more than 100 million people watched his music videos on YouTube.

He even sang in front of President Barack Obama and the first lady - Michelle.

Prior to performing in front of the US President, Bieber - the YouTube singing sensation wrote on his Twitter "In DC preparing to sing for President OBAMA!!..Yeah im nervous. if i mess up he might deport me back to Canada. Lol." !!!!

Hahahahaaaa!! He has got very good sense of humour too..

Justin delivered a Christmas tune called "Someday at Christmas" during the gig. Host George Lopez introduced his performance saying, "Like you, Mr. President, this young man has many fans trying to shake his hand without permission."!!!

The Obamas even took pictures with him.

However, record labels don't like to take chances, especially an untested teenage act. "They kept telling me, He's not backed by Disney. He doesn't have a TV show. He's a nobody," says Braun.

But among other artists, Bieber's sheer talent quickly spread. Justin Timberlake wanted to work with him. So did Usher. "He sang and played the guitar for me, and I was like, Wow, this kid has even more talent than I did at that age," he says.

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